The EPIC2016 theme pathmaking emphasizes the power of ethnography in academia and business to create transformative innovation, growth and strategic success for companies, industries and communities. The conference will highlight the essential role that a deep understanding of human societies and their cultures plays to guide organizations through the difficult, real-world complexities and challenges businesses face today.
The program committee invites submissions of proposals for Papers, Case Studies, PechaKucha presentations and Tutorials that embody the spirit of pathmaking between academia and business (Salons will be part of the EPIC2016 program, but organized by invitation only). Contributions should draw on theoretical advances in social science research (or other ethnography-informed disciplines), coupled with applied best practices from professional fields, to strike new directions for creating knowledge, insights, techniques or applications. Contributors should either be able to show how their ethnographic work profited from engaging with industry, or how methods in their ethnographic toolkit opened new opportunities for businesses, industries, customers or communities, in areas such as:
- New product/service development
- Corporate strategy or organizational change
- User experience
- Marketing, advertising, communication
Contributions are encouraged from any of the variety of fields that create/apply ethnography, including: the social sciences (anthropology, sociology, economics, linguistics, psychology etc) & humanities, business strategy, marketing, product management, design, UX/usability, AGILE/Lean, HCI/CSCW, informatics, communications, policy, education, government, defense, international development, data science, leadership, organizational design, change management, technology, software engineering, healthcare and more.
- Proposal submission deadline – February 19, 2016
- Acceptance notification – April 23, 2016
- Full draft submission – June 4, 2016
- Final submission (for publication) – August 15, 2016
See conference website for full details.